On this page, there are a couple of package design projects I have completed during my time in school and proud to show them off.

Golf Ball Individual 3-Pack - Package

This project was a product of choice, in which we were to research up to three different items of our choosing and provide photos and product research for each.  Initially, I came up with chewing gum, a bar of soap and golf balls.

 

After all the research was conducted, I went with the golf balls because it was easier to market to an audience and the design of the package would be fun to try out.  The goal was to come up with a unique individual package for our product.

To the left, you will see a promotional poster I designed and placed in an environment to help showcase my new golf ball packaged design product.

Going with the research I had done for the golf balls, I had to decide on how I wanted to design my individual package, a 3 pack for golfers to carry with them on the course.  Since I play golf as a hobby, I’m familiar with the different styles of golf ball packaging.

 

Initially, I tried two different types of golf ball packaging templates, the traditional oblong square shaped box with a window cut-out for the ball to be seen (in the two photos to the right) and in the second version (the above set of photos) was to be a translucent outer box and a cardboard insert that held the 3 balls in place.

I wanted to design something different and away from the traditional box everybody is familiar with and the clear box design didn’t leave enough imagination for placing graphics and colors.  So after looking at other templates with unique designs, I chose a design that had a similar shape of the golf ball “dimples” that are unique to each ball.

The box as you can see in the photos above and below, has a 6 sided hexagon shape that can be opened and closed with a tab slit inserted in the front center.

 

Also, on the face of the box I wanted to focus on imagery instead of typography and color, so I placed a close up photo of a golf ball on the green with a golfer in the background.

 

To make it interesting and fun for the package itself, I included a cutout window where the balls can be seen inside and placed a dimpled texture around the body of the box to mimic a real ball.

On the right and left end of the box, I placed a photo of a real ball on each side and my product name “Dimples” wrapping around the ball with the number on top showing the number of balls in the package and similar to how the ball is stamped with the brand name and number.

 

My color choice for this package was a blended color mix from the front side photo used.  I wanted to use similar colors that a golfer could relate to on the golf course, greens and yellows representing the greens and fairways on the course and yellows from the sunny outdoors or the color of the ball other than white.

On the back side panels of the package, you will see a dimpled textured background for a sense of depth along with a simulated cut-out of a golf ball graphic and descriptions.

On the bottom panel, I placed a QR and bar code label with a price to make it look authentic.

INHERHART PLUS - Package

This project was my first introduction to learning how to create templates for packaging and also to apply minimal graphics and proper hierarchy placement.  We were to design a package, instructional insert, monthly reminder stickers and a promotional poster for a heartworm medication for dogs.

Here are all three pieces combined (below photo), and the poster to the left is placed in an environment similar to a veterinary clinic, it’s probably cleaner than an actual clinic, but it reminds me of my own animal hospital that I take my dog to.

As with any project, we were to do research on different veterinary packaging products in order to decide how to go about our placement of copy, graphics or photography on the package.  Then come up with a template design in Illustrator.

 

For me the packaging was fairly simple to design, because I was already familiar with this type of product because I have my own dog.  I also wanted to somehow have my German Shepherd in the project, so I added her photo to the front of my package and poster design as well as her likeness in the stickers.